White balance is the overall temperature and tint of your image. I personally try to keep mine relatively “true to life”, and there are a number of ways you can go about getting the correct white balance in your images, from camera settings to editing.
Keep in mind though that:
- nobody cares as much about the WB as we do about our own work. Don’t drive yourself crazy with it.
- WB can be shifted in one direction or another for artistic reasons/choices.
- The WB can be “wrong” because of the light temperature making everything warmer. This is ok.