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Working with Clients
Choosing & Preparing Photos for a Client
This was a spontaneous live, after I needed to sort through a client gallery in order to have her purchase consultation. I talk a lot about what I'm looking for in the photos, the edits I do to them, my whole client workflow with the pre-consultations, ordering, etc, and more. Length: 2 hours.
End of Life Sessions & Posing Pets & People: Guest Speaker Lauren Smith Kennedy
Hear from Lauren Smith Kennedy of The Tilly Project as she talks about how to capture genuine, candid, storytelling moments between pets & their people, as well as the art of End of Life sessions.
Approaching your session: client vs. self mindsets
Your Business & Branding
Email Marketing: Guest Speaker Jamie from Be Spotted
Join us as Jamie from Be Spotted - specialising in helping pet businesses grow on social media and through marketing - comes to talk all about email marketing, and how you can use it in your pet photography business.
January 2024 Community Connect: Making Plans & Your Business
In this Community Connect, we'll start with our normal Q&A before moving into creating a plan for your business in 2024, covering the different pillars you should be focusing on in order for you to either start, or grow your pet photography business.
Choosing a Name for your Business
Beginning your Business: Guest Speaker Erin from Pet Biz Creatives
Learn all about branding, cohesion in your business, authenticity, finding clients and more, with guest speaker Erin, the creative director of The Growth Genies.
Business and Branding: Guest Speaker Erin Michie
We're going to discuss Pet Biz Creatives' signature methodology: the SINAP Method, otherwise known as the '5 Pillars of Every Successful Pet Business'. Whether you're ecommerce, retail or provide a service to pet parents, these 5 pillars are fundamental to establishing a powerful, compelling & lucrative pet biz, whatever your niche.
We're going to explore each of the 5 pillars: Story, Identity, Nurture, Assets and Partnerships; what these involve and how to implement them into your own business, all so you can reach that next level of growth & impact.
5 Pillars of a Successful Pet Business: Inspawration Case Study
Following on from our talk with Erin from Pet Biz Creatives, I break down how each of the pillars relates to how I built Inspawration, so you can see these concepts "in action" and how they may have even influenced your customer journey.
Product Photography & UGC
Have you ever thought of getting into commercial photography, or do you want to get paid for working with brands? In this interview, I talk about mostly what ecommerce businesses should think about when hiring a photographer but also a LOT about my experience on the other end and taking photos for businesses.
Business: Pricing & Products
All About Colour Profiles
A look into colour profiles. What are they, what does it all mean, which ones should you use in your photos?
IPS & Product Pricing Calculator
Use this google sheet to help you calculate how much you need to charge for your products, see your profit margins, and more.
How to: Export Your Photo for Printing
Pricing for Profit: Guest Speaker Nicole Begley
Join guest speaker Nicole Begley as we talk all things pricing. From how to determine your pricing including a handy downloadable pricing worksheet, to what products to sell and how to price them, to how to shift your messaging to attract your ideal clients! You CAN be profitable in any market, and Nicole is going to teach you how. (Length: 1hr 20 mins)
Pricing
There is no right way to price your services!! But in this lesson, we talk about some things to consider, calculations, making a profit, and what kind of business model you might want to use.
Sample Examples: live session
In this live session, we looked at a variety of different artwork samples that you may wish to offer your clients, discussing the pros and cons of each, and considering what you might like to sell. Included in the lesson is a worldwide list of Professional-grade Print Labs. [length: 60 mins]
Websites & Portfolio
July 2022: Gallery Overview/Portfolio Review
November 2023 Community Connect: Portfolio Review
In this Community Connect, we go through a checklist of what should/could go in your portfolio, we look at MY portfolio and critique it, then members split into small breakout groups to analyse their portfolios (not recorded).
September 2023 Community Connect: Website Review
In this workshop style session, I go through the most important pages to include on your website, before participants visit two new websites of fellow members, and provide them feedback. We also talk showing prices, headlines, and more. Includes two downloadable resources. Length: ~1 hour.
Workshop: Websites, Social Media, & Canva
Do you need a website? What should go in it? How do you grow your social media? What should you be focusing on? What is Canva and how can it be useful? All these questions and more covered in this workshop.
All About Search Engine Optimisation (SEO): with Mirella Ruotsalainen
What is SEO and why is it important when building your website, if you want your clients to be able to find you? Mirella answers all in this guest talk about Search Engine Optimisation.
Social Media & Marketing
60+ Post & Caption Ideas for Instagram/Social Media
Find 60+ ideas for hooks, posts and captions for your Pet Photography account, to help your audience know, like, and trust you (and hopefully to eventually book you!). Also, a TON of tips and ideas about caption-writing and creating posts in general.
Instagram Bio with guest speaker Jamie
Community Connect: Social Media Audit
Software Sneaks: MailerLite (Classic)
Let's check out MailerLite (classic). We go behind the scenes in my account to see the main features of MailerLite, how it shows us the statistics of our emails, how to set up automations, and more.
Software Sneaks: ManyChat
We take a look at the automation service "Manychat" where you can directly DM your leads automatically when they leave a keyword comment on your IG or FB posts.
Workshop: Websites, Social Media, & Canva
Do you need a website? What should go in it? How do you grow your social media? What should you be focusing on? What is Canva and how can it be useful? All these questions and more covered in this workshop.
